Our Team | Norm Sells Roanoke


Buying a home should be fun, and selling a home should be as stress free as possible. Norm & Julie Ann Pullen are a family team working together to give you the best service possible. We know that these are momentous occasions, and that this is an important investment for you and your family.

We are full-time REALTORS® with the experience necessary to get you the best results. We enjoy working with residential and commercial real estate buyers and sellers of all types – from first time home buyers as they navigate the home buying process, families as they transition from starter homes to make space for new additions, folks relocating to our beautiful area, and seasoned clients as they downsize to a new lifestyle. Our team has the knowledge and expertise to counsel clients through major financial and lifestyle transitions in relocating, refinancing, or selling the family home. As active members of the Roanoke Valley community, we delight in showing off all that this area has to offer; if you’re relocating, contact us for a neighborhood tour and we’ll find the perfect fit for you!

When it’s time to sell your home, we know that most people begin their home search online. We pride ourselves on our ability to provide powerful marketing campaigns that use the best current strategies for social media, print, digital and real estate technologies. Every home is different, and so are the wants and needs of every home buyer – let us put together a customized plan to market your home. Are you just beginning to think about selling, and wondering what your home is worth? Contact us for a free comparative market analysis; we’ll crunch the numbers and present you with our recommendation for current market value!

Our Team

Norm Pullen | REALTOR®

Agent, Assoc. Broker

(540) 330-6906


Norm is a graduate of the Virginia Tech Pamplin College of Business and has been a REALTOR since 2014. Norm grew up in Northern Virginia, but relocated to Roanoke after attending Virginia Tech with his wife, Julie Ann, to raise their young family. Norm immediately fell in love with the Roanoke Valley, as a place where community, the outdoors, business, and families all co-mingle to create a wonderful place to live and work. Norm is a man of many outdoor hobbies – he enjoys mountain biking, camping, live music, gardening, fishing, hunting, and kayaking – all of which are easy to do in the beautiful Roanoke Valley.

After years of managing a successful Roanoke moving company, Norm was intrigued by the prospect of helping families during such a huge life event and found his calling as a Real Estate Agent. Later in his career, he continued his pursuit of real estate knowledge to obtain his Virginia Real Estate Broker’s license. Norm’s energy and enthusiasm is contagious – and he approaches every client relationship with thoughtful expertise, professionalism and dedication. He leaves no stone unturned, no detail unnoticed, and considers no obstacle in assisting his clients with their real estate needs.

Norm has consistently been ranked as a Top Performer amongst his peers, and has been voted Best Real Estate Agent by readers of The Roanoke Times and The Roanoker Magazine multiple times since 2016.

Julie Ann Pullen | REALTOR®

Operations Manager

(540) 309-6022


A native of the Roanoke Valley, Julie Ann, delights in being a resource for homebuyers new to the area. A graduate of Cave Spring High School and Virginia Tech, Julie Ann knows the people, events, and lifestyle of the Roanoke community. She is involved on multiple community Boards, and has a passion for working with various groups to make Roanoke a great place to live.

Julie Ann also has a significant background in marketing, ensuring sellers receive maximum exposure in the market. Combine that with strong customer service, attention to detail and being just about the friendliest Roanoker around, Julie Ann puts client’s minds at ease through every step of the process. As a REALTOR® and Operations Manager for the Norm Sells Roanoke Team, Julie Ann ensures every detail of the real estate transaction goes smoothly and stress free.

In their precious spare time, Norm and Julie Ann enjoy the outdoors, camping, spending time with family and friends, Virginia Tech football and adventures with their children, Logan and Lucy.

Our Associates

Hilarie Baber | REALTOR®

Buyer’s Agent

(540) 798-9860


After moving to Roanoke from Biloxi, MS, Hilarie completed her degree Summa cum laude in Administrative Management Technology. Soon afterwards, the “real estate bug” bit her and she obtained her real estate license in 2015.

Since then, her charisma, hard work, and honest passion for the industry have bolstered her reputation as a qualified realtor in Virginia. Whether it’s navigating the way for first-time buyers, families, retirees, or investment properties, Hilarie’s experiences have prepared her for every possibility. Above all, she prides herself in communicating with her clients and making the experience nothing short of a dream come true!

When Hilarie isn’t working, she enjoys spending time with her husband, hanging out at the pool or Smith Mountain Lake with friends, and being a supportive mom and Uber driver for her daughter, who is a champion competitive cheerleader! Her other passions include traveling and spoiling her rescue pets.

Jeff Cronise | REALTOR®

Buyer’s Agent

(540) 815-9475


With over 25 years of experience in customer service, Jeff knows what it takes to achieve his client’s goals.  His patience, kindness, and knowledge make him a great fit for any type of homebuyer.  When you are ready to buy or sell, contact Jeff and he’ll work tirelessly to make sure you are happy with your experience!

April Lukens | REALTOR®

Closing Coordinator

(540) 309-0369


April Lukens is a life long resident of the Roanoke Valley. She is a proud alumni of Patrick Henry High School and Longwood University. April provides great customer services with a focus on positive experiences throughout the home buying and selling process. In her free time, she enjoys spending time with her husband and three adorable canine companions.

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What Our Clients Say About US
"Norm was a phenomenal real estate agent to work with. When my wife and I first started looking for our first home, Norm was willing to put in a lot ... more "
by jjs250
"My family moved from out of state and had a very short timeline to find and buy a home. This was no problem for Norm, and he made the buying process ... more "
by asaundersmom23
"Norm really listened to our feedback on showings and used our comments to recommend other properties we may like. I am normally easily stressed, and ... more "
by leahchancellormorgan