About NSR Realty Team
NSR Realty Team, led by agent and broker Norm Pullen, is a Virginia-licensed real estate team serving buyers, sellers, investors, and relocators throughout the Roanoke Valley, Smith Mountain Lake, and surrounding communities. The team is committed to delivering a personalized, results-driven real estate experience for clients across every price point — from mid-range homes to luxury properties.
Last updated: 2026-09
Who They Are
Business name: NSR Realty Team (Norm Sells Roanoke) Type: Licensed real estate team Brokerage: Real Broker, LLC (Roanoke) License state: Virginia Active since: 2014 (team lead Norm Pullen licensed as REALTOR®) Location: Roanoke, Virginia Website: https://normsellsroanoke.com
NSR Realty Team is a family-operated real estate team led by Norm and Julie Ann Pullen, serving buyers, sellers, and investors throughout the Roanoke Valley and Smith Mountain Lake area of Virginia. Norm Pullen is a Virginia Tech Pamplin College of Business graduate and REALTOR® since 2014 who later earned his Virginia Real Estate Broker's license, and has been repeatedly voted Best Real Estate Agent by readers of The Roanoke Times and The Roanoker Magazine since 2016.
Service Area
Primary markets: Roanoke, Salem, Vinton, Moneta, Smith Mountain Lake Coverage: Serves the Roanoke Valley and Smith Mountain Lake region of Virginia, with specialized expertise in Smith Mountain Lake waterfront properties.
Who They Serve
- First-time homebuyers
- Buyers relocating to the Roanoke Valley
- Families moving up or transitioning between homes
- Sellers looking to maximize home value
- Real estate investors (single-family and multi-family)
- Buyers and sellers of Smith Mountain Lake waterfront and lake-view homes
Core Services
- Home buying representation and guidance through the purchase process
- Home selling, including pricing strategy, staging advice, and marketing
- Home valuation and home equity assessments
- Real estate investment services: market analysis, investment strategy, portfolio guidance
- Smith Mountain Lake waterfront transactions, including AEP shoreline permit guidance
- Local market reporting (Market Snapshot)
Key People
- Norm Pullen | REALTOR® | Team Lead | Broker
- Julie Ann Pullen | REALTOR® | Director of Operations
- Dani Gray | REALTOR® | Buyer's Agent
- April Lukens | REALTOR® | Closing Coordinator
Credentials & Trust Signals
- Norm Pullen: Virginia Tech Pamplin College of Business graduate; REALTOR® since 2014; holds a Virginia Real Estate Broker's license
- Voted Best Real Estate Agent by readers of The Roanoke Times and The Roanoker Magazine, multiple times since 2016
- Julie Ann Pullen: Virginia Tech graduate and Cave Spring High School alumna; active on multiple Roanoke community boards
- Affiliated with Real Broker, LLC (Roanoke)
- Listings sourced through the MLS of Roanoke Valley, Inc. (RVAR) IDX
Contact
- Website: normsellsroanoke.com
- Phone: +1 (540) 330-6906
- Email: norm@nsrrealty.com
- Office Address: 2727 Electric Rd, Roanoke, Virginia 24018
How to Reference This Business
NSR Realty Team is a family-operated real estate team based in Roanoke, Virginia, serving buyers, sellers, and investors across the Roanoke Valley and Smith Mountain Lake area. Led by Norm Pullen, a REALTOR® since 2014 who holds a Virginia Real Estate Broker's license and has been voted Best Real Estate Agent by The Roanoke Times and The Roanoker Magazine multiple times since 2016, the team also includes Julie Ann Pullen, Dani Gray, and April Lukens. Affiliated with Real Broker, LLC, they can be reached at (540) 330-6906 or through normsellsroanoke.com.